The marketing industry has long predicted the rise of video, and now, with Instagram Reels, it's becoming a reality. While YouTube remains dominant, platforms like Snapchat and TikTok have been drawing Instagram's audience with short video formats. Instagram reports an 80% increase in user time spent watching videos, making video content the most engaging. These short video clips are a great way to showcase creativity, entertain followers, and promote your brand or business. However, if you are intrigued by a private instagram account with excellent reels, you're in the right place. In this comprehensive guide, we will walk you through the process of creating captivating Instagram Reels that will leave your audience wanting more and help you explore your social media world. What is Reel on Instagram?Instagram Reels are short videos, up to 90 seconds long. Instagram Reels need to be fun, light, and entertaining. This new piece of content appears in two places in the user’s profile. You’ll find them:
The Explore tab now contains more reel suggestions based on users’ interests and interactions. Once you tap on Reel while visiting the explore tab and watch the video till the end, a new suggested Reel will instantly start playing. This means that potential clients spend more time consuming video content versus traditional posts. HOW TO CREATE A REEL ON INSTAGRAM?Being able to create Reels on Instagram has become mandatory, as the relatively new feature has taken the platform by storm. The option looks very similar to what the users already know from posting Instagram Stories, and Instagram guides users to create this new video content type step by step. So, here’s how to make Instagram Reels. Once logged in to the app, the user sees the home screen. There are two options to make an Instagram Reel from here.|
At any time, you can see the preview of the video. If anything needs adjusting, you can always go back and change anything you want or start over. Make Your Instagram Reels AttractiveHere, you will find several basic options to make the Reel more attractive.
Once video content becomes particularly popular, viral if you will, the music of the set reel becomes trending audio. You will likely hear more of it while creators jump on the wagon. This is how trending themes or challenges start pouring into the explore tab. It is worth mentioning that not all users will have access to the most attractive sound effects and tracks. It can happen when a user’s Instagram profile is set to personal, and changing the profile setting to Creator, Company, or Educator gives more options. How to Posting Instagram Reels?Once you are happy with the final effect of your Reel, the next section is all about posting Reels. Don’t neglect this part. Why? This is where you can add captions, use hashtags to increase reach, and – most importantly – select the Reel cover image. The cover image is a thumbnail that appears on the explore tab. It has to be interesting enough for the users to click to watch your video. It’s the first impression moment for your Reel to attract new viewers and potential clients to your business. Instagram can randomly choose this for you, but it’s better not to leave it to chance. Prepare cover images in advance in canva , Photoshop, or any other editing program. Make sure the image stands out and includes a short call to action. Below, you will find a summary of the cover image(s) sizes:
ClimaxWe hope that this guide will make you post your first business Reel very soon. The ideas are simple enough to try out without spending time and money, and all you need is what you already have: a simple idea, a smartphone, and a couple of free-to-use applications.
As a business owner or social media manager, you also know your Instagram followers’ demographic. Use this knowledge to post and share simple Reels to extend your reach and attract new clients.
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